Howden Group Holdings
Micasa is changing the way in which tenants make deposit payments, bringing about a revolution in the
INSURANCE BRANDING CASE STUDY
Revolutionizing Rental Deposits
Micasa, a startup by Howden Group Holdings, aims to build a friendly and approachable insurance-tech
brand to provide peace of mind to consumers.
We began by exploring the insurance industry and studying micasa’s target audience, enabling us to
grasp the brand’s potential positioning in the market.
BRANDING FOR AN INSURE-TECH STARTUP
Revamping The Brand: A Fresh Identity
We aimed to create a brand that is approachable, contemporary, clear, and visually striking, designing a
visual identity that elicits emotions of safety, reassurance, and affordability.
In addition to the visual branding, we generated numerous resources, including an image collection,
color combinations following WCAG guidelines, and various patterns and shapes for micasa.